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I Am Nuwaubian
Not Negro, No Black, Not African American
The prevailing opinion among scientists today is that race has no genetic or scientific basis and is purely a social construct used to establish and justify systems of power, privilege, disenfranchisement, and oppression. The idea of race as a social construct is not new. This concept was first introduced into American society by W.E.B. Du Bois in his 28-page essay entitled "The Conservation of Races." Du Bois was concerned that race was being used as a biological explanation for what he understood to be social and cultural differences between two populations of people. He spoke out against the idea of “white” and “black” as discrete groups, claiming that these distinctions ignored the scope of human diversity. What scientists are now coming to understand is that while skin color may be superficial and seem to possess no scientific or biological significance, race (as in racial identity) and skin color are altogether two separate notions. One cannot necessarily determine a person’s racial identity by skin color alone! Such is the case with many Albino people of color.
The truth of the matter is that the term “race,” as in skin color, is insufficient at describing the components that constitute a shared racial identity. Racial identity, or Ethnicity as a more appropriate choice of words, is a term used to describe how we perceive ourselves and how others perceive us with respect to race and/or ethnicity. Ethnicity specifically refers to ethnic traits (including skin tone, eye color, hair texture), constitution, background, association, or affiliations. Prior to the enslavement of our ancestors, what distinguished one group of African people from another was culture (art, beliefs, customs, institutions, religion, etc.). Nevertheless, even as a purely social construct, the concept of racial identity is scientific in nature. Science, by definition, is the systematic study of the structure and behavior of the physical and natural world through observation, experiment, and testing of theories against the evidence obtained.
Our Style
Our fashion line embodies vibrant, urban streetwear that is deeply rooted in Afrocentric and hip-hop influences, celebrating the dynamic spirit of these cultures. Each piece in our collection is a fusion of bold colors and street art aesthetics, creating a visual narrative that captures the essence of the urban experience. The use of rich, vibrant hues alongside striking patterns reflects the energy and diversity of city life, making a powerful statement with every outfit. Our designs often incorporate elements like denim and leather, which are staples of street fashion, reimagined with unique cuts and details to create a distinctive look. Statement accessories further enhance the ensemble, adding a layer of personality and style that resonates with the confidence and expressiveness of urban youth culture.
This style is more than just clothing; it is a form of self-expression and identity. Our streetwear serves as a canvas for creativity, blending contemporary street culture with an artistic flair that speaks to a sense of individuality and boldness. The pieces are designed to be versatile, allowing for endless combinations and personal styling, whether you are dressing for the day or preparing for a night out in the city. By integrating Afrocentric motifs and hip-hop elements, we honor the roots of these cultures while pushing the boundaries of modern fashion. Our brand is dedicated to those who see fashion as a way to communicate who they are, where they come from, and where they are going, embracing the fusion of tradition and innovation.